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What can you do with digital identity is a fundamental, probably critical, question for the industry to answer. It probably should be top of pack for any company thinking of standing up a digital identity solution, as without it you will have created a boat without paddles or a sail. It may look good and be technically sound, but it won’t get you too far. Metaphor aside, if a digital identity solution does not solve an immediate problem and lacks a scalable business plan, then it will quickly lose momentum and become obsolete. This is, of course, true of any technology or business, but is acutely relevant to the digital identity industry.

This is one of the important findings from a report that I have authored, the second edition of the Goode Intelligence Digital Identity report which was recently published and covers the market for verified citizen and commercial digital identity.

In the four years since the first edition of the report was published in 2019, there has been a growing realisation that you cannot stand-up a digital identity scheme or solution without successfully answering these three questions:
1. Does it solve a real-word problem?
2. Will people use it?
3. How can I make money out of it?

The third question is critical to privately run identity systems/schemes.

A failure to answer these questions has effectively ended Self-Sovereign Identity (SSI). The theory that people would choose to download a wallet or generate their own digital identity and then use this identity with a variety of relying parties, including governments, has not been successful. There are of course other reasons, but fundamentally in building solutions without a direct link to benefit (both user and business) there is little appetite for them.

So, what can you do with digital identity and where are we seeing success and growth. With the emergence of digital identity wallets and verifiable credentials there are three new categories that are added to our list from 2019, Employee ID, Healthcare ID, and Digital Qualifications.

Our top eight use cases and applications for Digital Identity in the six-year period that the report covers, 2024-2029 are:
1. Identity Verification: Supporting remote customer onboarding.
2. Access to eGovernment services: Providing a single digital identity to access cross-department digital government services including eVoting
3. Assured Authentication: When the digital identity is highly assured and issued after strong identity and document verification then it can be used for assured authentication
4. Digital Travel: Including, Mobile driving licenses (mDL), Kerb(couch)-to-Gate for airport, rail, and boats.
5. Age Verification: Including Offline – used in bars and clubs instead of a paper document, and Online – used to ensure access to adult (age restricted) digital content and services is upheld.
6. Digital Signature:  Supporting smart contracts.
7. Employee ID: Digitising employee records and career history by exploring the capabilities of verifiable credentials.
8. Healthcare ID: Including healthcare professionals, including qualifications and experience, Patient ID, Healthpass (COVID19)

The second edition of The Digital Identity Report, published October 17 2023, is a comprehensive 272 page study that includes a review of current global adoption, market analysis including key drivers and barriers for adoption, interviews with leading stakeholders, technology analysis with review of key technologies and profiles of companies supplying solutions across key verticals plus forecasts (regional and global) for digital identity users, key technologies, and revenue within the six-year period 2024 to 2029.

More information can be found on the report page.

The Evolution of Behavioral Biometrics from Edge Case Defense Layer to Essential Component for Customer Trust

By | Biometric Summit 2023 | No Comments

The technology advancements powering today’s highly-personalized customer experiences also provide the perfect tools to launch and scale automated, high-velocity fraud attacks. Artificial Intelligence (AI), machine learning and cybercrime-as-a-service technologies support next-gen attack vectors that fraud networks can easily leverage and continuously evolve. Fraudsters are capitalizing on infinite ways to target digital ecosystems: from launching fast-paced bot attacks to directly leveraging vulnerable consumers for sophisticated social engineering and scams. How can businesses future-fit their fraud strategies to stay in front?

Join Rob Woods, Director Market Planning, Fraud and Identity, and Neil Costigan, Chief Architect, Behavioral Biometrics Solutions from LexisNexis® Risk Solutions, for this session on “The evolution of behavioral biometrics from edge case defense layer to essential component for customer trust” at Goode Intelligence’s Biometric Summit 2023 on Thursday 23rd March. The session is from 11.00-12.00 GMT.

Get the latest industry perspectives on intelligently leveraging the resiliency of behavioral biometrics to inform an agile fraud approach that centers around customer trust.

This session illustrates the progression of behavioral biometrics technologies and highlights how they have become key capabilities in a future-forward fraud strategy. Get the latest insights on:

  • Intuitively detecting the signals that indicate scams coercion or social engineering
  • Proactively defending against emerging AI threats by strategically deploying AI and ML-driven tools
  • Dynamically improving identity trust with every interaction
  • Effectively incorporating behavioral biometrics technology into essential customer touchpoints

Find out our top insights for building a real time, highly-responsive fraud defense during this informative session.

To register for the event please register here.



Why Behavioral Biometrics is Becoming an Essential Component for Customer Trust

By | Biometric Summit 2023 | No Comments

This article has been written by Rob Woods, Director, Market Planning Fraud & Identity, LexisNexis Risk Solutions, to accompany their involvement as a sponsor in a live session; “The Evolution of Behavioral Biometrics from Edge Case Defense Layer to Essential Component for Customer Trust” at the Goode Intelligence Biometric Summit 2023 on 23rd March. Register here to attend.

Why Behavioral Biometrics is Becoming an Essential Component for Customer Trust

Staying centered on customer trust as AI accelerates the fraud threat climate

Closing windows of opportunity for networked fraud is an imperative for sustained success in today’s hypercompetitive digital marketplaces. Trusted customers anticipate tailored conveniences and targeted security features across their journey and they are quick to abandon transactions falling outside their expectations. The technology advancements powering highly-personalized experiences are also providing fraudsters with the perfect tools to launch and scale automated, high-velocity attacks. Artificial Intelligence (AI), machine learning and cybercrime-as-a-service technologies support next-gen attack vectors that industrialized fraud networks are easily leveraging and continuously evolving.

Recent statistics illustrate how fraudsters are expertly targeting digital ecosystems:

  • Scammers find increasingly creative ways to coerce customers into diverting funds into fraudulent accounts.1
  • High-velocity automated bot attacks increased +38% year over year (YOY) according to data from the LexisNexis® Digital Identity Network®2
  • Automated attacks focused on password resets show a 247% YOY increase 3

Responding to emerging AI threats while keeping digital experiences centered on customer trust requires organizations to look beyond traditional fraud defenses with a real time strategy that works in parallel to prioritize identity trust and prevent fraud.

The evolution of behavioral biometrics from edge case to essential component

Behavioral biometrics technologies are key capabilities for answering the dual challenges of accelerated transaction speeds and the ever-intensifying nature of digital fraud threats. Today’s future-forward fraud strategy needs to account for the nuances of technology-driven threats as well as the vulnerabilities and fallibility of the end consumer. Incorporating behavioral biometrics technology into customer touchpoints positions a business to better inform an agile fraud approach focused on customer trust.

Behavioral biometrics is a non-intrusive and seamless way for companies to confidently identify genuine, trusted customers while maintaining a risk-appropriate level of friction for specific touchpoints or higher-risk events. Rather than looking at identity verification from a risk or fraud framework, behavioral biometrics analyzes authentication from a trust and experience framework:

  • Is it a human being performing the transaction, or are there automation patterns?
  • Is this a human we can trust?
  • Is it the right human who is authorized to perform this event?
  • Are they behaving in their usual way or do they appear under duress?

By evaluating how a user interacts with a device, webpage or application, behavioral biometrics solutions can accurately point out signals of unusual behavior. Behavioral biometrics enables organizations to proactively differentiate between a legitimate customer, a bot or a fraudster.

The inherent resiliency of behavioral biometrics makes it the perfect component for supporting a real time, highly-responsive fraud approach that keeps customer trust at the core. Utilizing behavioral biometrics enables businesses to dynamically improve identity trust with every interaction and simultaneously evolve their approach to reflect changing permutations and patterns of digital commerce. Behavior biometrics helps future-fit fraud strategies to support the personalized and secure customer experiences driving competitive advantage in today’s crowded digital marketplace.


Please visit to learn more.

  1. The Account Takeover Epidemic: A Wake-Up Call For Chief Digital Officers (
  2. and 3. Data analysis from the LexisNexis® Digital Identity Network®, January-June 2022

The Future of Age Assurance Biometrics

By | Biometric Summit 2023 | No Comments

Age assurance is an umbrella term for both age verification and age estimation. Organisations must be ready to support emerging global legislation that aims to keep underage children off  digital platforms that are inappropriate for their age.

Biometric technology supports age assurance in a variety of scenarios, including in-store retail and online.

“The Future of Age Assurance Biometrics” session, sponsored by Age Check Certification Scheme, features experts from the UK including Tony Allen, CEO, Age Check Certification Scheme, Iain Corby, Executive Director, The Age Verification Providers Association, and Ian Deasha, Group Manager (Identity and Trust), The Information Commissioner’s Office (ICO).

Hear the latest from Tony Allen, Technical Editor of ISO/IEC AWI 27566 Age Assurance Systems – Framework and CEO of the Age Check Certification Scheme on work to develop international standards for age assurance systems. It will also include an update on a project funded by ICO/OFCOM on the measurement of age assurance technologies.

The session runs from 09:40-10:40 on Thursday 23rd March. Register for free here.

Speaker Announcement – Clive Summerfield – FARx

By | Biometric Summit 2023 | No Comments

Goode Intelligence is delighted to announce Clive Summerfield, Founder and CEO, FARx, is speaking at Biometric Summit 2023.

Clive is taking part in a lunch and learn session on voice age estimation, entitled “It’s not what you say, it’s how you say it”.

Clive has over 30 years of experience in technology start-ups; innovations and technology research and development in speech and speaker recognition. Responsible for key innovations in speech recognition and voice technology developments and behind some of the world’s largest and most successful speech recognition and voice biometrics deployments in banking, government, and telecommunications.

Join Clive at Biometric Summit 2023 on Thursday 23rd March by registering for free here.



Speaker Announcement – Neil Costigan – LexisNexis Risk Solutions

By | Biometric Summit 2023 | No Comments

Joining the session on behavioral biometrics at Biometric Summit 2023 is Dr Neil Costigan, Chief Architect of Behavioral Biometrics Solutions at LexisNexis® Risk Solutions and formerly CEO of BehavioSec. BehavioSec is an advanced behavioral biometrics technology provider that was acquired by LexisNexis® Risk Solutions.

Neil has a wealth of experience in fraud, identity, and authentication, from Public Key Infrastructure and early 3-D Secure protocols in the late 90s to DARPA research and commercialization of behavioral biometrics.

To join Neil at Biometric Summit on 23rd March you can register for free here.

Speaker Announcement – Ian Daesha – Information Commissioner’s Office

By | Uncategorized | No Comments

We are delighted to announce that Ian Deasha, Group Manager, Identity and Trust, at the Information Commissioner’s Office (ICO) is joining the session on “the future of age assurance biometrics” at Biometric Summit 2023.

Ian leads the ‘Identity and Trust’ Team within the ICO’s Technology Department. The identity and trust team are responsible for developing ICO positions on technology solutions which will be integral to the digital economy. These include biometric technologies, and in particular use of biometric data for age estimation, as well as the underlying technologies enabling Digital ID.

Prior to this role, Ian set up the ICO’s Prior Consultation team in 2018, providing guidance to controllers on high risk proposals to process personal data.

You can hear Ian at the Biometric Summit by registering for free here.

Deepfakes: The Growing Threat to Identity Verification and Authentication

By | Biometric Summit 2023 | No Comments

This article has been written by deepfake detection startup, Duck Duck Goose to accompany their involvement as a partner in a live session; “The threat of deepfakes to biometrics and how to counteract them” at the Goode Intelligence Biometric Summit 2023 on 23rd March. Register here to attend.

Deepfakes: The Growing Threat to Identity Verification and Authentication

Deepfakes are hyper-realistic fake images, videos, and audio becoming increasingly prevalent. The technology behind deepfakes is based on artificial neural networks that can analyze and imitate faces, voices, and other media aspects, putting the digital world to the test. This allows someone to, for instance, generate images and videos of people that do not exist. It can even use someone else’s face to make them say or move a certain way. Even more worrying is that having just one image of the target is enough to create these sorts of deepfakes, causing concern over the potential for identity fraud. 

Recently, deepfake software and websites have become increasingly accessible to all users, allowing anyone to create a deepfake without any technical expertise easily. This growing use of deepfake technology poses a significant threat to digital identity verification and facial biometric authentication, which is increasingly being used to verify and authenticate individuals in secure locations or online accounts. Facial biometrics is a technology increasingly used to identify and authenticate people, for example, when accessing secure buildings or online accounts. However, deepfakes make this no longer safe by tricking the technology used for identification and authentication purposes. Therefore, it is crucial to develop improved digital identity verification and authentication strategies to address this growing threat. In this article, we will discuss three examples of how deepfakes can be misused for identity fraud.

Deepfakes for live meetings

Deepfake software can be used by criminals to replace themselves as another person or even a non-existent person during a live meeting. They can use deepfake videos to pretend to be someone else and gain access to secure systems or information. In addition, they can replace the face on their ID document with the same deepfake running in real-time, allowing them to commit fraud with financial transactions, for example.

Fooling and bypassing liveness checks

Liveness checks are used to recognize whether the face being scanned is from a live person or not. With the emergence of deepfakes, there are ways to get around this check. For example, criminals can inject the deepfake into a virtual phone environment. Or they can play with a smartphone’s camera stream, making it appear as though the phone’s camera is actively recording a live face while a pre-recorded or live video is injected into the phone.

Deepfake morphs and physical documents

Deepfakes also make it easier to create better morphs in a scalable way that can be used to log into secure systems. Facial authentication systems and face match technology could fail in this case and treat the morph as a live face. Criminals can even use these morphs to create physical documents, enabling them to commit identity document fraud, a serious issue that is difficult to detect. In the world of digital identity, the current state of technology offers techniques to detect selfie fraud attempts, such as reply attacks or mask attacks, and remove them. However, these techniques are still not accurate enough and can make mistakes when it comes to detecting specific deepfakes.

To protect the digital world from misleading deepfakes, it is important to further develop the technology behind deepfake detection and adopt a multi-level security approach. This can help detect and prevent deepfake attacks before they cause damage. While deepfake technology can be used for positive purposes, it is important to be aware of its potential dangers and take steps to mitigate them.

Moderator Announcement – Chris Burt – Biometric Update

By | Biometric Summit 2023 | No Comments

We are delighted to announce that Chris Burt, Managing Editor, Biometric Update, is moderating a very topical session on “The threat of deepfakes to biometrics and how to counteract them” with speakers from Duck Duck Goose and Ingenium Biometrics. is the leading news property that publishes shareable breaking news, analysis, and research about the global biometrics market.

Registration for the event, taking place virtually on Thursday 23 March 2023, is available here.



Speaker Announcement – Rob Woods – LexisNexis Risk Solutions

By | Biometric Summit 2023 | No Comments

We are delighted to announce that Rob Woods, Director Market Planning F&I Finance at LexisNexis® Risk Solutions, is speaking at the virtual Biometric Summit 2023 on 23rd March 2023. Rob will lead the session “The evolution of behavioral biometrics from edge case defense layer to essential component for customer trust”.

Rob is responsible for LexisNexis® Risk Solutions International Market Planning for Financial Services. One of his priorities within the Fraud and Identity leadership team is ensuring the product portfolio and roadmap service client needs and provide a superior customer experience for end users.

Rob has a background as a product leader with experience designing and delivering major agile transformation programmes in Financial Services, specifically focused on authentication, fraud and digital identity, with the most recent being the implementation of an authentication as a service platform for PSD2 / Strong Customer Authentication at Lloyds Banking Group. Rob is a keen advocate of providing services that are centred on the customer, protecting their identity & digital banking experience, whilst enabling them to have confidence when shopping and transacting online.

To join Rob at Biometric Summit 2023 please register for free here.