An iPhone Touch-ID moment for the automotive industry

By October 13, 2020Blog

Biometrics is no longer a futurist technology for cars. In 2020 we witnessed the arrival of biometric technology into one of the most iconic luxury vehicles in the world, the Mercedes-Benz S-Class.

Mercedes-Benz announced in July 2020 that its new S-Class car will come with biometric technology integrated into its infotainment system enabling “verification of digital payment processes from the vehicle”. The car will feature built-in fingerprint sensors into the dashboard display, face recognition supported by two cameras and the capability to use voice biometrics. The infotainment system is called ‘My MBUX’ and supports four different methods of authentication, three of them biometric, voice, face and fingerprint.

The German auto giant followed a number of Chinese and South-East Asian (Japan and Korea) automotive OEMs in turning to biometric technology to enhance vehicle entry security and provide an ultra-personalised user experience once inside the cabin.

In our latest market analyst and forecast report – “Automotive Biometrics Market Analysis & Forecasts 2021-2026” – Goode Intelligence covers the latest developments in the automotive sector including how biometrics is supporting modern methods of personal transportation delivery from ride-sharing to autonomous cars.

The report identifies that the current major drivers for integrating biometrics into vehicles are user experience, personalisation and occupant authentication.

Tied to driver/occupant authentication are a number of other drivers that include, vehicle entry and start, in-car payments, driver monitoring for health and wellbeing (HWW) purposes, insurance and vehicle to home automation.

The seven major drivers are defined in the following infographic.

To find out more about the market opportunity for automotive biometrics download our latest white paper and visit our report store.